The Dip: A Little Book That Teaches You When to Quit (and When to Stick) |  | Author: Seth Godin
Publisher: Portfolio Hardcover
Category: Book
List Price: $12.95
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Seller: Happy Canyon Cottage
Rating:  182 reviews
Sales Rank: 7,744
Media: Hardcover
Pages: 96
Number Of Items: 1
Shipping Weight (lbs): 0.4
Dimensions (in): 7.1 x 5.2 x 0.6
ISBN: 1591841666
Dewey Decimal Number: 158.1
EAN: 9781591841661
ASIN: 1591841666
Publication Date: May 10, 2007
Availability: Usually ships in 1-2 business days
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Product Description
The old saying is wrong-winners do quit, and quitters do win.
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all.
And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip-a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.
Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer.
Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit-so you can be number one at something else.
Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.
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| Customer Reviews:
Showing reviews 1-5 of 182
 Read The Dip. Then wait a few days and read it again. May 16, 2007
David M. Scott (Boston, MA)
69 out of 87 found this review helpful
Seth Godin has an uncanny ability of delivering the right information at the right time on his blog, in his books, and live.
In the late 1990s as I was struggling to understand the impact of Web marketing, he published his classic Permission Marketing. I immediately applied those ideas in my role as VP marketing at a reasonably large NASDAQ traded technology company.
Soon after, as the Internet bubble was wearing thin and I was in a professional dip, Seth published a remarkable little essay on his blog about the benefits of quitting your job. That was exactly what I needed to hear at that moment and before long I was a scared entrepreneur starting up my own business. The first few years were great: I was building something and it was refreshing not to have to run ideas through the corporate machine. I made the decisions. But soon the little things started to bug me: buying the printer paper and dealing with mundane nonsense like Web hosting and booking airplane trips. I wasn't as engaged as when I started and business wasn't as good. I had hit another dip. But it was a different kind of dip than the one where I quit my job. This was not a dip that required quitting. Fortunately I powered through that second dip.
In a smart and small package, Godin's The Dip lays out everything you need to understand about dips: How to identify the times that it's best to quit and move on and the ways to recognize when, if you just stick it out, you can become the best in the world.
Powerful stuff. But Godin's work always is.
Read The Dip. Then wait a few days and read it again. You'll appreciate the words of wisdom even more the second time.
Keep Going Through the Dip to Become Number One, But Quit If Results Aren't Ever Going to Improve May 10, 2007
Professor Donald Mitchell (Thanks for Providing My Reviews over 97,000 Helpful Votes Globally)
8 out of 10 found this review helpful
Do you remember starting something new that interested you? Chances are the world seemed a little brighter, a little more inviting, and your smile was a little wider that day.
Now, remember how that same activity seemed after six months had passed. It's likely you weren't having as much fun; progress was hard to accomplish; and frustration was starting to build. That's what a dip feels like.
That sequence is the normal experience and psychology of creating worthwhile results.
But in some cases, you are headed for a dead end where results will never amount to much (if you ever see me play golf, you'll know what I'm talking about). In rarer cases, results just keep going downhill forever (if you've seen me run lately, you'll get the idea).
Many people make mistakes when "the going gets tough."
1. Some will keep going even though future results won't reward the effort (such as those who keep trying to master something for which they have little ability). This behavior is usually the result of bad habits (like always following tradition . . . or existing beliefs) I call "stalls" that harm progress.
2. Others will quit before they break through into improvements that make an enormous difference (going through a dip) and miss the chance to get great benefits from continuing, well-focused effort. The "best in the world" (or "best in your corner of the world") will get a disproportionate share of the benefits from what everyone does. Who is going to pay much attention to the 1,000,001 ranked book reviewer on Amazon? People who behave this way are usually suffering from the procrastination, bureaucracy, ugly duckling or disbelief stalls (see The 2,000 Percent Solution).
In past books by Mr. Godin, I've criticized him for taking an article and stretching it too far into a book. I've also mentioned that he sometimes forgets to explain what to do.
In The Dip, Mr. Godin has broken through his dip and avoided both of those problems. This book is only slightly longer than it needed to be. It has excellent advice on how to tell the difference between future potential and lack of opportunity. The point about disproportionate rewards is also well developed.
Nice going, Mr. Godin!
Marketing Momentum July 3, 2007
Tiffany Rae (USA)
5 out of 6 found this review helpful
Listen, I have ghostwritten for some of the top online marketers and have also been at the helm of many corporate endeavors for years. I think some people may assume thi sis common knowledge, but it isn't followed!
Seth shines light on a simple way to recognize when you need to quit, push past, and rev up your momentum for bigger and better things. If you're an online marketer, I especially recommend this book because more than any other industry, we're caught up in "multiple streams of income" and every hyped up buzz factor that gets driven into our paths on a regular basis.
I'd consider this mandatory reading, to be honest with you.
Know when to quit August 28, 2007
Ilya Grigorik (Toronto, ON, Canada)
2 out of 2 found this review helpful
A very brief but thought provoking book by Seth Godin. 'Winner's never quit' is an everyday maxim, but it is not necessarily true. You should quit if it won't get you anywhere: the cul-de-sac. Likewise, you shouldn't quit if the short term pain will be offset by the large long term benefits. Of course, the hard part is in the trying to identify which scenario you're in, and this book might help you do exactly that. Highly recommended.
Not just for business... September 18, 2007
Christopher Wilson (http://answers-for-freelancers.com/)
2 out of 2 found this review helpful
This book is a very quick read, so I was pleasantly surprised at how much thought provoking insight and wisdom went into it. Since reading it, I have passed my copy off to two other people, and made both my mother and mother-in-law buy and read it. My mom liked it so much, that she's passing it along to my sister, and my mother-in-law likewise passed it along to one of her daughters.
If you've ever wondered how much effort to put into a project, a career, a relationship or any other endeavor, this book shows you how to examine yourself and see if you are going to get stuck or become a super star.
I suspect that when a project starts getting too difficult and I'm wondering if its worth all the effort, I will pull this book out and give myself a few refresher pointers.
I highly recommend it. Especially as an entrepreneur and freelance artist.
Showing reviews 1-5 of 182
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